Material Girl: It's Landed

"I don't do fashion, I am fashion."
Coco Chanel

It's arrived!! The fashion collaboration between Madonna and daughter Lourdes Leon has landed at Macy's New York. Following on the heels of celebrity designers who've gone before her, the original Material Girl debuted her collection yesterday at the NY fashion mecca, complete with cupcakes and a warm reception from style-conscious teens and fashionistas!!



Capturing the spirit of Madonna’s Material Girl days perfectly, the new collection is suitably 80s grunge-chic with plenty of mini-skirts, lycra dresses, studs and stripes. http://www.materialgirlcollection.com/



As the face of the brand and international marketing campaign, Gossip Girl's Taylor Momsen (a.k.a Little J) was the undoubted star at the launch, performing a set with her rock-chic band, The Pretty Reckless.



The collection is all about creating your own style, having fun with your look and being an individual, and trendsetter.

Follow the collection on Twitter @MaterialGirlCol [http://twitter.com/MaterialGirlCol]

You can also join the Facebook group http://www.facebook.com/MaterialGirlCollection?v=wall to keep up-to-date with offers and news.

Shop online at http://www.macys.com/campaign/social?campaign_id=154&channel_id=1 and start inventing your own material girl look!!

Material Girl

Madonna's daughter, Lourdes, is due to release the fashion line that she and the Queen of Pop have assembled together 'Material Girl' in August, and in order to promote said collection the teen has started a blog...



'Helluuur thurrrr, I'm Lola and this is my first blog entry,' she writes. 'I'm just going to use this blog entry to tell y'all a little bit about myself. I'm 13 and I'll be 14 in October, so I can't wait for that because I am FINALLY allowed to dye my hair... THANK YOU MOTHER!!'

Onto her style, and she reveals that a penchant for all things Eighties will prevail across the fashion line (thank you g-d) - 'I am totally obsessivo about 80's shorts... the 80s are another huge obsession of mine, which is totally amazingly awesome because Material Girl...HELLO! It's like 80's themed.' A girl after my own heart. I knew there was a reason I loved Madonna and the 80s!!!

'I'm in London right now and the best stores ever here, I love the vintage stores down in Whitechapel, also a lot of hot guys hang there just in case y'all care,' she adds.



So exciting developments in the land of fashion afoot... I will so be lining up to catch a glimpse (and a few items) when the line launches later this summer!! Will you??