Showing posts with label madonna. Show all posts
Showing posts with label madonna. Show all posts

Wednesday, 4 August 2010

Material Girl: It's Landed

"I don't do fashion, I am fashion."
Coco Chanel

It's arrived!! The fashion collaboration between Madonna and daughter Lourdes Leon has landed at Macy's New York. Following on the heels of celebrity designers who've gone before her, the original Material Girl debuted her collection yesterday at the NY fashion mecca, complete with cupcakes and a warm reception from style-conscious teens and fashionistas!!



Capturing the spirit of Madonna’s Material Girl days perfectly, the new collection is suitably 80s grunge-chic with plenty of mini-skirts, lycra dresses, studs and stripes. http://www.materialgirlcollection.com/



As the face of the brand and international marketing campaign, Gossip Girl's Taylor Momsen (a.k.a Little J) was the undoubted star at the launch, performing a set with her rock-chic band, The Pretty Reckless.



The collection is all about creating your own style, having fun with your look and being an individual, and trendsetter.

Follow the collection on Twitter @MaterialGirlCol [http://twitter.com/MaterialGirlCol]

You can also join the Facebook group http://www.facebook.com/MaterialGirlCollection?v=wall to keep up-to-date with offers and news.

Shop online at http://www.macys.com/campaign/social?campaign_id=154&channel_id=1 and start inventing your own material girl look!!

Wednesday, 30 June 2010

Material Girl

Madonna's daughter, Lourdes, is due to release the fashion line that she and the Queen of Pop have assembled together 'Material Girl' in August, and in order to promote said collection the teen has started a blog...



'Helluuur thurrrr, I'm Lola and this is my first blog entry,' she writes. 'I'm just going to use this blog entry to tell y'all a little bit about myself. I'm 13 and I'll be 14 in October, so I can't wait for that because I am FINALLY allowed to dye my hair... THANK YOU MOTHER!!'

Onto her style, and she reveals that a penchant for all things Eighties will prevail across the fashion line (thank you g-d) - 'I am totally obsessivo about 80's shorts... the 80s are another huge obsession of mine, which is totally amazingly awesome because Material Girl...HELLO! It's like 80's themed.' A girl after my own heart. I knew there was a reason I loved Madonna and the 80s!!!

'I'm in London right now and the best stores ever here, I love the vintage stores down in Whitechapel, also a lot of hot guys hang there just in case y'all care,' she adds.



So exciting developments in the land of fashion afoot... I will so be lining up to catch a glimpse (and a few items) when the line launches later this summer!! Will you??

Thursday, 10 June 2010

What style means to me…



When I grow up I want to be… stylish? Most young girls’ aspirations revolve around popularity, potential superstardom and fairytale endings with their prince charming. Mine were a tad more tangible. I wanted to be a writer, so I made myself a writer. I wanted to have curly hair, so I teased, tamed and tormented my waves into pre-Raphaelite glory. I wanted a style all my own…

…so this is me. Today. Lamé purple leggings. A pink tutu. A cropped tee over a black body. A satin pink bow decorating auburn curls. And my prized pair of purple DMs.

Another idealistic ‘80s fanatic you might think. But my style is about more than what I wear.

Style pieces itself together gradually, garnering elements from one ensemble or another, fads, fashions and phases. And though it may not be discernable as one stumbles through puberty and teen angst, a style all your own is being woven into the fabric of your being.

I have been channelling Eighties chic for years, through a vestige of big hair, leggings, and brightly coloured ensembles constructed in a bid to emulate my ‘80s icons. Born in 1985, my style inspiration derives from the quirky individuality of Molly Ringwald, Madonna and Mary Stuart Masterson.

As children, my brother and I would play dress-up, raiding the “fancy dress” hamper stored in the bottom of my mother’s closet. The floral leggings and oversized sweatshirts we donned were remnants of a fashion age that would shape the woman I grew up to be. I must have intrinsically known that I was a born devotee to the era of excess, as many items found their way into my wardrobe and stayed there, resisting the many desperate ‘clear-out’ attempts by my mother.

I spent my early teen years trawling through markets for vintage finds and reworking garments to achieve my longed-for ‘80s look. So much so that one Christmas evening, I abandoned the traditional movie and mellowing to create my own adaptation of a Katherine Hamnett slogan tee.

The ‘80s was defined by a generation of young men and women attempting to discover who they were and express their individuality. More than that, though, the big, bold ‘80s silhouette was a nod to tough times gone by and a means of armour with which to face the world. Having always been naturally drawn to excessorising myself with ‘80s trends, I grew to understand that my clothes served to simultaneously convey who I was while shielding me from the painful and difficult events in my life.

From my parents’ divorce in the early nineties and my father’s subsequent exodus to New Zealand, to the passing of my beloved Grandfather last year, I have modelled my wardrobe around my feelings. I surround myself with clothes and accessories that evoke a time I recall mainly via family photos and home videos, but one that fills me with happiness.

From a young age I developed a self-reliance and control that enabled me to deal with the loss, the hurt and the utter chaos that other people create. I realised I was the only person I could rely on. I wanted to be sure of who I was and what I was going to do with my life. My fashion sense and personal style derived from wanting to look different from everyone else. I wanted a style of my own. I didn’t want my fashion choices to be dictated by the fluctuating and fickle trends barometer.

Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashions evolve as we do, and so too our style punctuates each stage of our journey through life. Once we recognise this fact, we stop surrendering to passing trends and learn about who we are.

It is easy to mistake style as only belonging to the striking glamazons who stalk the runways at fashion shows and the girls we know, who seem to have everything. They appear to conjure this flair as though out of thin air, while we trip over countless fashion faux pas in an effort to achieve it.

At times, growing up, I felt I lacked this quintessential element of sophistication that was their key to success. I observed my peers’ effortless style, presumably thanks to wealthy parents, and I yearned for the insider knowledge that would instil me with that same “je ne sais quoi”.

Living vicariously through the fashions exhibited on cult shows including Sex and the City and Gossip Girl you can lose sight of your own style and look to adopt something else. I considered imitating the polished elegance of a Charlotte York or a Blair Waldorf, but ultimately I knew that wasn’t really me.

The high street continues to celebrate the 1980s revival and I have plundered my bank account to indulge my obsession, forgoing reason in a mad panic to buy before the retailers refresh their stock with the next fashion phase.

Yves Saint Laurent said: “Fashions fade, style is eternal.” My style equates to my history, the richness of it embedded in every memory, every event I have experienced and every moment yet to come. It is what makes me who I am. And to me, that is what style is supposed to be: a window through which the outside world can look in and see ‘the real me’.
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