Wednesday 4 August 2010

Material Girl: It's Landed

"I don't do fashion, I am fashion."
Coco Chanel

It's arrived!! The fashion collaboration between Madonna and daughter Lourdes Leon has landed at Macy's New York. Following on the heels of celebrity designers who've gone before her, the original Material Girl debuted her collection yesterday at the NY fashion mecca, complete with cupcakes and a warm reception from style-conscious teens and fashionistas!!



Capturing the spirit of Madonna’s Material Girl days perfectly, the new collection is suitably 80s grunge-chic with plenty of mini-skirts, lycra dresses, studs and stripes. http://www.materialgirlcollection.com/



As the face of the brand and international marketing campaign, Gossip Girl's Taylor Momsen (a.k.a Little J) was the undoubted star at the launch, performing a set with her rock-chic band, The Pretty Reckless.



The collection is all about creating your own style, having fun with your look and being an individual, and trendsetter.

Follow the collection on Twitter @MaterialGirlCol [http://twitter.com/MaterialGirlCol]

You can also join the Facebook group http://www.facebook.com/MaterialGirlCollection?v=wall to keep up-to-date with offers and news.

Shop online at http://www.macys.com/campaign/social?campaign_id=154&channel_id=1 and start inventing your own material girl look!!

No comments:

Post a Comment

Related Posts with Thumbnails