Saturday 16 January 2010

NYC & Social Media



Having spent a week in New York meeting a variety of PR and ad agency folk, it would appear that the importance of social media in securing the success of current marketing campaigns is high on the agenda, however they are crying out for people with these digital skills.

Moving further into 2010 the internet will continue to provide brands and companies with free and essential advertising opportunities. Digital marketing is central to any PR and marketing strategy and for most people nowadays, the web is their first port of call for information and research. Twitter is the most powerful form of free marketing, so companies utilising it to full effect in this current digital media climate will thrive. For example, Stephen Fry has been using it to promote his new book in time for the Christmas season and subsequently driving people to his website. For PR agencies and their clients Twitter has become the most effective way of spreading the word about what a PR agency is doing for its client, but also what the client itself is doing. The online visibility afforded via social digital media such as Twitter, Facebook and LinkedIn and their synergy in working together to create a widespread and dynamic network gives agencies and clients a portal through which to generate new business and effectively maintain existing clientele by staying current and ahead of competitors. The iPhone and Blackberry and other social networking mobiles, including the new Samsung Genio, have become integral in assisting the functionality and success of social media and digital marketing. The Compare the Market front-animal, Aleksandr the Meerkat is another great example of digital media worked at its best, with almost 6.000 fans on Facebook and hordes of followers on Twitter. Understanding how these networks work and exploiting them effectively will play an important part towards the success of PR agencies and their clients in 2010.

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