Good on Paper

I’ve read and heard a lot recently about tricks and techniques to generate creativity in writing. In a copy meeting the other day my editor suggested getting up early and writing 3 pages of absolutely anything every morning just to release that writing genie for the rest of the day. This works if you are a morning person, otherwise perhaps you could give the following a try…

Some tips:

1) Treat your writing like you would an exercise regime. I have a personal trainer with whom I have a session every Saturday and each week I have to provide him with diaries of what I’ve eaten since he last saw me. Try this with your writing – find someone to who you can be accountable because as soon as you start having to answer to someone you’ll find your motivation increase tendfold.

2) Mentor somebody. Speaking to a colleague of mine recently he expressed a hidden love of writing and asked if I’d read something he’d written and critique it. So over lattes and hot chocolates in Costa one evening after work I read over a piece of his work. He clearly has a talent but it is in those early stages of development, and through brainstorming ideas with him for how to turn what was a description into a story I found myself generating ideas I didn’t even know were in my head!

3) Join a Writing Group: These are excellent for providing you a safe platform to have your work critiqued by like-minded individuals and learn from other’s feedback on their own work. Plus, the more writers you know the more likely you will be to hear about worthwhile events, conferences and website links to helpful information to help you improve your writing and expose you to invaluable workshops and opportunities to meet agents and editors face to face.

4) Join a Book Group: Reading and discussing books in and out of your genre will increase your market awareness as well as inspire you in your own writing. Understanding what works and what doesn’t; what people like and dislike; and how things sound in other writers’ words will help you to pinpoint your own areas of weakness, and of course strength!

5) Make a date with yourself to write. I have found that by writing into my diary times when I have to go take out the laptop and type away and by setting myself realistic word goals; I have actually accomplished a great deal in a short space of time. That little bit of forward planning, seeing it earmarked there in black and white means you will be far more inclined to turn on that laptop/take out that notepad and just write. Either fulfilling your preassigned word goal or in some cases exceeding it.

6) This is a bit of a silly one but it works all the same. Go to Rymans/WH Smiths/Paperchase (or another stationary alternative) and treat yourself to a gorgeous new notepad and pen for all your chapter planning and inspiration notes. I even go one step further and stop in at Accessorize to buy cute little stickers to earmark various stages of my writing. Just the idea of opening up something that inspires you (in my case a white notepad with glittery cupcakes all over it!!) can really boost your creativity.

Chapter One

She couldn’t understand it. One moment she’d been sitting patiently in the lobby with her portfolio, alongside all the other girls in their starched white shirts and Zara trouser suits, waiting for her name to be called. The next she appeared to be suspended in some kind of alternate reality. The room, empty and dark with high ceilings and low-hanging chandeliers looked across between the hotel ballroom in The Shining and the decorated hall of her graduation ball. The red leather couch which had moments ago been occupied by two other girls, fidgeting and nervous, was now bare. Lacey made to stand up, causing something to rustle underfoot. She looked down to find the pages of her carefully constructed portfolio fanned out in a chaotic pile on the marble floor.

She tried to peer into the blackness and called out. ‘Is anyone there?’ But all that she heard was her own voice echoing back at her from the cavernous corners of the eerie gloom.

The job she had been about to interview for was as a Junior Copywriter within one of London’s top advertising agencies. Highly competitive, ruthlessly creative and the ideal beginning to her dream career. The application process had been a nightmare. As it turned out, thinking outside the box was not as easy as the woman on the phone had made it sound. ‘Just remember, she’d said. ‘You’re idea has got to be better than all the other hundreds of applicants.’ Lacey was sure she had meant it to spur her on, but she’d hung up the phone more apprehensive than ever.

The brief she’d been set was to develop a television ad campaign for Blue Star, the up-and-coming denim brand of the tweenage generation. So she’d brainstormed and called upon the prepubescent thoughts of her youngest sister and her friends and worked it all out on a big A3 flip pad from Rymans. Convinced she’d landed on a genius idea she’d run it past her Dad’s advertising pal who’d been in the business for ten or so years, and who had encouraged her to apply in the first place. He had tweaked and critiqued in red pen and handed it back to her to polish up. She’d cried with premature defeat and had then wiped her eyes, berated her self-doubt and got on with the task at hand. Happy now with the final result, involving gymnasts wearing the jeans and performing a series of routines in them to reveal their elasticity and comfort before teaming them with the sparkly halter tops favoured by her sister’s generation to take them from day to night; Lacey had sent off her application to Wyatt and Sullivan with immense trepidation.

Hardly daring to check the post, her email or her answer machine messages, she had immersed herself in mundane chores around the house, helping her mother with washing, shopping, cleaning and cooking. Anything to distract herself from thinking about what the outcome would be. This was the first proper paying job she had applied for since leaving university. Of course she had managed to secure the required work experience, the first placement via her Dad’s advertising buddy, Phil, and afterwards, through sheer determination and initiative. She had proved herself a remarkable asset and all five placements had resulted in glowing reviews and reams of examples for her portfolio.

The call from Wyatt and Sullivan had come exactly eleven days later, not that she’d been counting, from the same woman who had filled her with doubt over her application. She’d been granted an interview and was to appear at the firm’s London office two days later. As soon as the line had disconnected, she’d emitted a scream of unadulterated joy. The nerves had soon set in however as it dawned on her that she’d only made it past round one.

Somewhere in the depths of blackness a ringing started up, muffled at first but gradually gaining momentum. Lacey shut her eyes.