Showing posts with label Jimmy Choo. Show all posts
Showing posts with label Jimmy Choo. Show all posts

Friday, 24 September 2010

A Gallery of Shoes!!!

“I don’t know who invented high heels, but all women owe him a lot!”
Marilyn Monroe



LONDON - Tamara Drewe actress, Gemma Arterton was the envy of every girl, woman, shoe connoisseur last night as she oversaw the public launch of Selfridges' first ever shoe gallery and was given sole access to wander the cavernous trove of high-heeled treasures before the masses descended.



Created by renowned architect Jamie Fobert, shoe lovers can come visit, explore and indulge in the six unique shoe galleries, flanked by 11 beautiful boutiques featuring the world's most iconic shoe brands, and one hanging garden.

With 4,000 pairs of shoes on display at any one time, the new Selfridges shoe gallery houses in total a whopping 55,000 pairs from 150 brands, including 11 designer boutiques and stretches over 35,000 square feet. Every female's dream come true, the Selfridges’ new shoe hall is now officially open to the public!!

“I did not have three thousand pairs of shoes, I had one thousand and sixty”
Imelda Marcos



To celebrate the public opening last night, a Balmain military jacket-clad Gemma Arterton oversaw a parade featuring the release of exploding shoe-printed balloons outside the store, while a plane flying a banner half the size of a football pitch above the store announced the shoe mecca OPEN.



Apartments dedicated to Prada, Fendi, Jimmy Choo and Coco Chanel are juxtaposed to the UGG chalet, designer rooms, Tod's Loft and an array of 150 high street brands, with River Island and All Saints both debuting specially created collections. To rest your soles, and credit card, the Aubaine restaurant is on hand opposite Gucci, to provide you with a place to eat and recuperate.

The perfect antidote to the end of London Fashion Week, I know where I'll be indulging in some retail therapy this weekend!!!



Explore for yourself - http://www.selfridges.com/en/StaticPage/SG-Explore/

Trawling the new shoe gallery this weekend? Why not also savour the catwalk-credentials of the Regent's Street festival on Sunday (26 September) with offers at surrounding stores and fashion shows in homage of LFW.

Monday, 9 August 2010

Choo or False?



Rumour has it that accessories mogul Tamara Mellon may be planning to sell her £500 million Jimmy Choo empire.

Made ever-more famous by esteemed shoegal Carrie Bradshaw, aka supreme fashionista Sarah Jessica Parker, it is unsurprising that the Jimmy Choo label could net a cool £100 million.

CEO and founder of the luxury label and recent recipient of an OBE, Mellon has been the catalyst and subsequent driving force behind the company's success.

Attributing Tamara's business sense to her late father Tom Yeardye (the money man behind the Vidal Sassoon empire), a family friend said: “It’s in the genes. He started with absolutely nothing and ended up a multimillionaire. He was the most determined and focused man, and he trained Tamara to be the same. When she was young, he used to match every penny she earned to motivate her to work hard. Just like him, she loves holding the winning cards.”

Adding a line of handbags and a collaboration with Hunter boots to her repetoire, I think we can safely say that whatever her next project we can expect great things from Ms Mellon.

Thursday, 5 August 2010

The Wedge Factor

I would like to share with you all, my stylistic saving grace - Wedges!

As a person of demure height who has gone through life at ground level, forced to ‘look up to’ my peers towering over me thanks to their reinforced stature – I would like to thank the shoe world for, wedges.



Whoever knew one could realise the joy of height and comfort. As I discovered, the beauty of wedges is the solid platform which joins the sole and heel together in one fluid sweep of leather, cork or wood. Gone is the need for unnatural balancing acts as you totter down the street looking like an ungainly gazelle, or shifting from one foot to the other in order to ease the burning discomfort, or throwing hard-earned cash at startled Boots and Superdrug cashiers as you stock up on so many pairs of Party Feet gel pads.



Akin to the slim-inducing properties of wearing black, wedges bestow upon individuals such as my 5”4 self, who cannot master the art of wearing high heels, the illusion of towering glamazonian stiletto prowess. The wedge could be said to be to shoes what stabilizer wheels are to bicycles; allowing clumsy young women and five year-old children alike the luxury of joining in with a trend already mastered by their contemporaries.

Like so many members of the female population I have, at times, an unhealthy obsession with all things Carrie Bradshaw. Not quite embroiled with my screen-queen to stretch to becoming a smoker and coffee drinker – I confess, I am a committed non-smoker and lifelong advocate of the green tea – the one Bradshaw luxury I wish to succumb to is “very high heels”. Though I may not be able to afford her coveted labels of Blahnik, Louboutin and Choo, I aspire to achieve the poise and skill of walking in high heels, which she makes look as easy as Serena Williams does winning a grand slam title.

Inspired by several trends endorsed by my style icon, I pillaged the virtual ASOS shoe lounge following the debut of the SATC movie in 2008, furnishing my already duly populated assortment of footwear with two pairs of skyscraper heels. Attempting to stand in my newly acquired 4 inch extreme black gladiator sandals (in the style of Christian Dior) was a feat of epic proportions (pun intended). However as I contemplated navigating the Kilburn High Road for the New Years Eve outing they were destined for, I felt a thrill of fear down my spine – not least for the impact my new shoes would have on it.



Leaning on my fiancé – who unhelpfully spent the majority of the 20 minute ordeal shaking quite uncontrollably with laughter – I hobbled to the bar. Honestly, if men had to experience the pain we go through to achieve beauty they would rethink the mockery! Once we arrived I thankfully sank into the sofa in our reserved area and remained there for the duration of the evening. Feeling like some royal or celestial being, friends attended to me, dutifully admiring my head-to-toe ensemble, forming a sociable cluster around the sofa while I observed and participated from my seated vantage point. Fearing the hobblesome return journey at the end of the night, I reluctantly admitted defeat and replaced my heels with the Feet Fairies I had earlier concealed in my handbag. Another fantastic fashion discovery!



I am inclined to blame this heel-intolerance on my mother, who on taking me shopping at age 13 for party shoes, allowed me to try on a pair of gorgeous black heels and then point-blank refused to buy them for me – despite my plaintive attempts to appeal to her good-will. She maintained that I would never wear them again and therefore they were not worth the £20 (it was the 1990s) she would have to pay for them. From that moment on, “high-heels” became the elephant in our North-London home, carefully side-stepped prior to every shoe-shopping excursion.

I sorrowfully looked on as school assemblies quickly spiraled into self-depreciative pity parties, as I mentally compared the heel-height on every other girl’s shoes parading past me daily. My tweenage years passed by in a blur of school discos, inconsequential dates and girlie weekend trips to town with only brogues, plimsols and pumps for company. I purposely surrounded myself with friends shorter than me to regain some of the confidence lost in developing a height-specific complex.

Until one day, I was presented with a large white box and inside was a pair of black knee-high velvet boots with, a wedge heel. It was a Eureka! moment; my mother had found a loophole in the ‘no heels’ clause and I was magically elevated a few inches beyond my then hobbit-adjacent 5ft frame. I wore them everywhere and still have a photograph of me wearing them, complete with cream roll-neck top and black mini, tacked to the inside of my wardrobe. In homage to this special discovery my shoe collection will always include a pair of knee-high velvet black boots, with a wedge heel.



Wedges have become my not-so-secret fashion indulgence as I purchase a new pair every season, ranging from the £50 high street pair to the £250 designer pair. Black patent wedge ankle boots à la Stella McCartney for shopping trips to New York, mustard peep-toe wedges for strutting down sunny Parisian boulevards and navy suede lace-up wedge shoes for London City chic. From spring to winter, there is a wedge to fit all.
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