Luxury...
* Is the knowledge that something is of the utmost quality
* Is embodied by prestige and superior craftsmanship
* Exists in Michelin starred restaurants, five star hotels, the rails in a designer store, decadent interiors and Fortnum & Mason
* Means paying top dollar because you know that it will last for years to come
* Comes wrapped in tissue paper with a silky bow around it
* Is exclusive, exceptional, unique
* Is the treat you indulge yourself with just once in awhile
* Distinguishes the classy from the classless
* Can be found where you are least expecting it – a boutique off a New York side street, a gorgeous body cream in Boots, the interior of a friend’s home…
* Is discernable by the rest of life’s experiences
* Can be enjoyed by just one person or by many all at once
* Implies a great deal of thought and affection when bestowed upon someone else
* Means something different depending on who you are and where you come from – it is something that makes you feel privileged, whether it be for one minute or one week
* Is immersing yourself in the pages of a good book
* Is a warm bath and hot food on a cold day
* A call from an old friend
* A handwritten letter from a loved one
* Is the way that dress, that necklace, that suit makes you feel when you wear it
* Is an hour long massage at your local spa
* Is a movie on a Wednesday afternoon
* Is a spontaneous lunch with friends
* Is spending the day at your favourite art gallery
* Is sitting front row at a concert or the theatre
* Is crawling into a comfortable bed at the end of a really long, hard day
* Is attainable for those who reach for it
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