Omg!! Word is that US brand American Apparel may be at risk of bankruptcy, signalling the end for my ultimate supplier of leggings, bodysuits and casual chic!!
One of my favourite exports from the US of A, American Apparel first landed in the UK back in 2006, to much rejoicing from Britain's fashion cognoscenti who no longer needed to rely on Bundle Box and friends' and relatives' trips to the states for the brand's fabulous cotton basics.
My beacon for 1980s inspired fashions; walking into their Carnaby Street store is like stepping back in time as mini shorts, fanny packs and legwarmers adorn the rails and models on display. On a trip to New York this January the weather was so cold I was forced to go out and hunt down extra layers - it was my good fortune to find the closest store to my hostel was an American Apparel. Kitting myself out in their wares, I survived the brutal chill. For that reason alone they should be saved!!! They saved me from frostbite and hypothermia!!!
With ad campaigns sometimes veering too near the line of indecency, American Apparel made their name touting their easy-wearing jersey pieces, multi-coloured leggings and diverse dancewear creations reminiscent of Fame and Flashdance. And although 1980s chic is still somewhat on-trend in the current stylistic climate, it appears consumers are less enthralled with the brand than what they once were. With sales depleted by 16% and $120m of debt, American Apparel could be not much longer for our highstreets.
I am officially in mourning, and am planning an emergency trip to stock up on as much AA apparel as I can possibly afford...!!
No comments:
Post a Comment